Skills You Should Indicate on your LinkedIn Profile as a Digital Marketer


Skills You Should Indicate on your LinkedIn Profile as a Digital Marketer

Earlier, we shared an article on the top skills employers look out for on LinkedIn. In this article, we look specifically at Digital Marketing.

Digital marketing is a broad field that encompasses a variety of different career titles, from social media managers, to media planners, to ad buyers, and many more.

Although the technical skills andA�soft skills will vary depending on the position, there are many overlaps. Digital marketing in general requires a savviness with web platforms, strategy and design, though the field also demands the oral and written communication skills used in traditional marketing.

Digital Marketing Skills

A – C

  • Ability to Meet Deadlines
  • Adaptability
  • Adobe Illustrator
  • Assessing the Effectiveness of Digital Marketing Campaigns
  • Attention to Detail
  • Collaboration
  • Compiling Target Lists for Email Marketing Campaigns
  • Composing Company Releases to Stimulate Blogger Activity
  • Composing Email Marketing Pieces
  • Conducting Meetings
  • Controlling Costs Per Lead Generated
  • Countering Damaging Brand References in Social Media
  • Creativity
  • CSS
  • Cultivating Relationships with Bloggers

D – N

  • Decision Making
  • Developing Online Marketing Strategy
  • Editing Content
  • Evaluating New Technology Tools for Digital Marketing
  • Following Emerging Trends in Digital Marketing
  • Generating Reports for Management regarding Digital Marketing Activity
  • Google Analytics
  • HTML
  • InDesign
  • Java Script
  • Mathematical
  • Microsoft Excel
  • Multitasking
  • Negotiating Digital Media Packages

O – R

  • Organizational
  • Photoshop
  • Pitching Digital Marketing Proposals to Internal or External Stakeholders
  • Planting Stories within Social Media
  • PowerPoint
  • Presentation
  • Problem Solving
  • Producing Promotional Videos
  • Project Management
  • Recognizing Seasonal, Daily and Monthly Trends in Viewer Traffic
  • Research

S – Z

  • Search Engine Optimization
  • Selecting the Optimal Online Media for Campaigns
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  • Storytelling
  • Structuring Test or Beta Digital Marketing Initiatives
  • Supervising Creative Staff
  • Tailoring Marketing Pitches towards Target Demographics
  • Taking Initiative
  • Teamwork
  • Thriving in a Results Driven Role
  • Time Management
  • Tracking Consumer Reactions and Conversations within Social Media
  • Utilizing Content Management Systems
  • Verbal Communication
  • Working Independently
  • Writing Copy for Ads