HATCHME / BEST HIRING PRACTICES
5 Facts Employers Should Know About The Candidate Experience
Employers are always looking for ways to find and attract candidates, and we cana��t blame them for that. What weA�canA�blame them for is not always understanding that a big part of the hiring process is the candidate experience.
A candidatea��s experience with you matters, and therea��s so much about this exposure employers dona��t know about, or dona��t want to know. But if you want those better candidates, youa��re going to have to learn a few things about how candidates apply to your jobs.
Youa��re Oblivious to How Much it Matters
According to a recent study,A�82% of employers think aA�negative candidate experience affects the companyA�little, if at all. However, 58% of candidates who dona��t hear back from an employer are less likely to buy products from that company.
Even more shocking, 65% of them are likely to do the same if they dona��t hear back after an interview. Companies may think they can safely forget about candidates who dona��t stand out, but the reality is youa��re losing candidates, future job seekers and customers when you give applicants the cold shoulder.
Ita��s Your Interview to Lose
Many candidates do spray-and-pray job hunting, but if theya��re able to get far enough in your job process and theya��ve landed an interview, chances are theya��ll be more obliged to take a job offer from your company.
As the Candidate Experience Awards data shows,A�60% of all applicants are predisposedA�towards the companies to which they apply, believing they already have some sort of relationship with them. This should take a load off your mind a�� you dona��t have to impress candidates as much as you might think. They really do want to work with you!
Make Applying Easy or Lose Candidates
If a job seeker doesna��t know how to apply for the open position you just posted, youa��re on a strong start to a poor candidate experience. In fact, 93% of job seekers cite unclear application instructions as the primaryA�cause of a bad candidate experience. Remember, ita��s worth it to overhaul your career site if ita��s difficult for candidates to navigate.
Your Lack of a Mobile Career Site is Costing You
Your website looks nice on a desktop browser but you havena��t checked to see how it runs on a phonea�� whata��s missing here? WhenA�65% of candidates will leave a career site if ita��s not made for mobile, but 80% of businesses still dona��t have a mobile-friendly site, thata��s a problem. This means your old website is costing you candidates; A�with a mobile-friendly site, however, youa��ll have a leg up on most of the companies without one.
No matter what youa��re doing to improve your candidate experience, know thata��s not something you can a�?fixa�? once and forget. Ita��s a process, one that requires feedback from your candidates, identifying the biggest pain points and finding solutions. Ita��s unfortunate, then, that only 31% of organizations reportA�asking their candidates for feedback. It might hurt to fix things you were proud of the first time around, but ita��s all in service of building a better process, so dona��t feel too bad about it.
Therea��s a plethora of employers who could learn about the candidate experience, but if you want to know more, you should probably ask the candidates themselves.
Creating a better candidate experience requires that you speak to the candidates themselves, understand their pain points, and try to improve your process using that feedback. Once you have that, the rest (mobile sites, interviewing, ease of use) should come easy.